The AdPresso Blog

What AI and Zero-Click Search Mean for Publishers 

The traditional economic bargain between publishers and search layers is breaking.
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How publishers can use FOMO ads to capitalize on the urge 

This article reveals how publishers can effectively use FOMO ads. Discover proven strategies, powered by social proof and scarcity, to…
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How Fear of Missing out and cognitive biases shape online shopping

This research explores the psychological factors that prompt consumers to make impulsive purchases, often driven by the perceived scarcity of…
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The psychology of pixels: A color psychology guide for digital marketing

This study reveals how the strategic use of color and contrast, combined with neuromarketing insights, can drive consumer behavior and…
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The ultimate guide to ad density: optimizing user experience and monetization

Ad density significantly impacts user experience, SEO, and revenue. Our guide helps you define, measure, and optimize ad density to…
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The impact ad overload: why social media fatigue and goal impediment drive user avoidance

This study reveals the dark side of ad overload: it causes social media fatigue and drives users to avoid ads.…
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How to Shorten Amazon Links Safely

How to shorten and mask your Amazon affiliate links safely.
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The Bright Side of Ad Blockers: Insights from an Experimental Study

Rethink ad blockers! Research shows they act as a self-filtering mechanism, increasing ad effectiveness for remaining users and creating opportunities…
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The Expert’s Guide to Server-Side Link Masking with .htaccess and NGINX Redirects 

Tipps on to infrastructure-level URL masking for technical power users.
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Why Users Ignore Banners: Revisiting the Banner Blindness Study

The 'Banner Blindness' study revealed users often ignore banner-like elements, even when seeking that information. Understand this phenomenon, its impact…
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