The AdPresso Blog

The Expert’s Guide to Server-Side Link Masking with .htaccess and NGINX Redirects 

Tipps on to infrastructure-level URL masking for technical power users.
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Why Users Ignore Banners: Revisiting the Banner Blindness Study

The 'Banner Blindness' study revealed users often ignore banner-like elements, even when seeking that information. Understand this phenomenon, its impact…
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Why Link Masking Strengthens Your Branding While Link Cloaking Destroys Your SEO

How to mask affiliate links safely without risking a Google penalty.
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Study reveals ad designs impact on CTR

This study dives deep into ad design, demonstrating how curvy elements on ads and websites lead to significantly higher click-through…
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Ad Labels between Compliance and Publisher Performance

What are Ad Labels and why are they legally mandatory? An in-depth look at the global legal landscape, the duty…
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The target="_blank" Attribute

The target="_blank" attribute is a tool affecting retention, security, and monetization. Learn the best practice and use the gold standard.
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Link Attributes in Online Marketing

Using the wrong link attribute—or omitting one on paid content—can weaken your SEO authority and create compliance risks. This guide…
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Ad Fatigue: When Visitors Stop Seeing Your Ads

Prevent ad fatigue from sinking your campaigns. This guide reveals the psychology behind overexposure and provides actionable steps to keep…
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Click Through Rate (CTR) in Online Marketing: Definition, Benchmarks, and Optimization

The click-through rate (CTR) is a fundamental yet challenging metric in online marketing. It quantifies how often an ad unit…
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How to manage ads on 404 Error Pages

Turn dead-end error pages into valuable opportunities.
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