Know-How

Affiliate Disclosure: Definition and Best Practices

Compliance is easy when you know what to do. We explain the mandatory affiliate disclosure, the difference from the ad…
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Conversion Rate in Online Marketing

Understand what the conversion rate means in online marketing, why it is a key metric for publishers, and how to…
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Ad Refresh: An Opportunity with Pitfalls

Learn how to use ad refresh to increase your ad revenue. This article outlines best practices, from optimizing refresh rates…
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Unearthing the best blog niche ideas – It's easier than you think!

Struggling to pick a blog niche? This guide reveals proven strategies for unearthing profitable ideas that align with your passion.…
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Fallback Ads: The Unsung Hero of Reliable Ad Revenue

Fallback ads are the preventive medicine against low fill rates and broken layouts. By serving privacy-compliant ads during consent rejection,…
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A comprehensive guide to affiliate marketing

Discover affiliate marketing: a dynamic way to earn online. This guide explores fundamentals, crucial strategies, and how to build trust.…
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Ads.txt — how it works & why it matters

Ads.txt is the industry standard combating ad fraud and unauthorized selling. Learn how this simple text file verifies your inventory,…
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Using AI for Affiliate Marketing to Work Smarter, not Harder

The AI revolution makes you faster and more precise. If you know how to use the tools right, they'll help…
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Ad Impression

For publishers, an ad impression is the bedrock of website monetization. Learn about its technicalities, types, and why understanding this…
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Invalid Traffic and what Publishers Need to Know about it

This post explains invalid traffic (IVT), its importance for publishers, and how to protect revenue and data. Understanding IVT is…
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