Privacy Options

Modern data protection regulations, such as GDPR, require explicit user consent before loading scripts or transferring data to third-party providers. AdPresso provides built-in mechanisms to align ad delivery with these legal requirements. The system blocks privacy-critical creatives until the user grants consent through a corresponding banner or tool. This ensures compliant data handling without requiring manual code modifications in your ad management setup.

Affected ad formats

These settings primarily control the delivery of dynamic or external ad formats. Enabling the privacy feature restricts the output of HTML/Code and HTML5 ad types exclusively, as these formats typically inject third-party scripts or transfer data to external servers.

Standard image ads remain unaffected by these restrictions, because they load directly from your own server and do not trigger external data transfers.

Note on bypassing: Every ad within the affected formats (HTML/Code and HTML5) includes a dedicated checkbox to manually bypass the global privacy settings. This is particularly useful when using text links, product tables, or similar static content implemented via code that does not fetch any data from external sources.

The 4 privacy modes of AdPresso

The configuration panel is located in your WordPress dashboard under AdPresso > Settings > Privacy. From there, you can choose between four operational modes.

1. Automatic detection

In this mode, AdPresso analyzes your website's existing technical setup. If the system detects an active Transparency and Consent Framework (TCF), it automatically switches to TCF Consent mode. If a local cookie plugin is registered instead, AdPresso switches directly to the Consent Plugin Integration mode.

2. Cookie

This method applies when your consent solution stores the user's choice in a specific browser cookie. In the AdPresso privacy settings, enter the exact name of the cookie and the required value that indicates consent. 

AdPresso delivers the affected ads only if this specific cookie-value combination is active in the user's browser.

3. Consent plugin integration

This mode ensures compatibility with third-party consent plugins such as Borlabs, Complianz, or Real Cookie Banner. AdPresso blocks the delivery of privacy-relevant ads until the user provides consent.

You can manage the behavior via specific service IDs:

• Global Blocking: The system blocks all relevant creatives until active consent is given.
• Ad-Specific Control: Clicking the Show privacy options button on the edit screen for any single ad reveals dedicated settings to enter a specific CMP Service ID.
• Purpose-Based Categorization: This ID maps ads to specific cookie categories (e.g., "Marketing"). This setup allows you to exempt non-tracking creatives from the marketing category, e.g., an ad code that merely outputs an author box. This ensures they still load even if a user accepts only functional cookies.

4. IAB TCF

The Transparency and Consent Framework (TCF) standardizes consent signals across the industry. AdPresso evaluates this data in real time and verifies it against each ad’s requirements. Unlike standard ad managers, AdPresso Pro can block creatives based on individual TCF Vendor consents.

• Real-Time Verification: By default, the system evaluates TCF Purposes 1, 3, and 4 and simultaneously validates explicit consent for the respective third-party provider. You can adjust these purposes to align with specific legal interpretations or custom CMP configurations.
• Vendor ID Assignment: You can assign a specific TCF Vendor ID to any ad within the manager. If consent for this vendor is missing or the required purposes are not met, AdPresso stops the ad script from loading entirely.

Allow non-personalized ads (NPA) fallback

When using the TCF method, an additional checkbox becomes available. If a user rejects personalized advertising but accepts basic cookies, AdPresso does not have to block the creative completely. Instead, this option allows the system to load a non-personalized version of the ad, such as Google AdSense NPA.

Privacy fallback

Blocking ads due to missing consent typically leaves empty spaces in your website layout, disrupting the visual structure and reducing potential revenue. AdPresso resolves this issue through an integrated fallback system.

When the system registers a privacy-related block, it does not stop the delivery process. Instead, it automatically switches to a predefined alternative ad or ad group that does not require user consent, such as internal banners or local image ads, to keep your website data-compliant and your ad spaces monetized. 

You can configure these alternative assets under AdPresso > Settings > Fallbacks.