This guide provides an overview of the Active View Rate, examining IAB thresholds and Google’s measurement logic. It explores how…
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Compliance is easy when you know what to do. We explain the mandatory affiliate disclosure, the difference from the ad…
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Ads.txt is the industry standard combating ad fraud and unauthorized selling. Learn how this simple text file verifies your inventory,…
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What are Ad Labels and why are they legally mandatory? An in-depth look at the global legal landscape, the duty…
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The target="_blank" attribute is a tool affecting retention, security, and monetization. Learn the best practice and use the gold standard.
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Using the wrong link attribute—or omitting one on paid content—can weaken your SEO authority and create compliance risks. This guide…
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Fallback ads are the preventive medicine against low fill rates and broken layouts. By serving privacy-compliant ads during consent rejection,…
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The AI revolution makes you faster and more precise. If you know how to use the tools right, they'll help…
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This post explains invalid traffic (IVT), its importance for publishers, and how to protect revenue and data. Understanding IVT is…
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Understand what the conversion rate means in online marketing, why it is a key metric for publishers, and how to…
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