AdPresso 1.4.0 Adds Newsletter Click Tracking and Boosts Performance

AdPresso 1.4.0 introduces redirect-based newsletter click tracking for Pro users, allowing more effective tracking of clicks on ads inside newsletters. This new feature also filters out bot clicks to ensure more accurate tracking data.

Filter bots from link tracking

The plugin now filters bots from link tracking, improving click-data reliability by excluding non-human traffic.

Performance enhancements

This release includes several performance improvements. We enhanced the overall performance by optimizing backend and frontend loading processes to reduce time to first byte (TTFB) and speed up ad, group, and placement loading.

Reduced frontend JavaScript size

We reduced frontend JavaScript size, improving load times and the overall user experience.

Also in this release

• Fixed handling of linked conditions to ensure correct behavior.
• Added missing placeholder dimensions to prevent cumulative layout shift (CLS) during page load.
• Resolved issues with disabled setting fields to improve stability.

Update to AdPresso 1.4.0 now to take advantage of these new features and improvements.

About the Author

Stephan Depta is a software engineer and WordPress developer with more than 12 years of experience building plugins, web applications, and custom WordPress solutions. He worked on Advanced Ads for several years, first as Lead Developer and later as Product Manager, combining hands-on plugin development with software architecture, performance optimization, and technical product strategy. Today, he is one of the developers behind AdPresso, where he focuses on building fast, modern, and reliable ad management tools for WordPress publishers.