Link attributes might be tiny pieces of HTML, but they play a significant role in telling search engines how to treat your links. AdPresso lets you set these attributes globally or override them on any individual ad—giving you complete control without any technical fuss.
Whenever you generate programmatic links—think text ads, affiliate banners, or image creatives—Google wants to understand the nature of that link. Is it paid? Is it editorial? Is it promotional? The correct attribute keeps you transparent, protects your SEO, and aligns with modern best practices.
AdPresso supports the three standard attributes (nofollow, sponsored, and ugc), but for publishers, only two really matter:
Use nofollow when you want search engines not to pass ranking signals through a link. This is often the case for automatically generated ads or links you don’t want Google to treat as editorial recommendations.
Think of it as a gentle “Hey Google, don’t count this link for rankings.”
Useful for:
This one is your best friend for anything paid. Whenever a link appears because of money—affiliate partnerships, display ads, sponsorships—sponsored is the correct and transparent choice.
Useful for:
Using sponsored shows Google that you’re playing by the rules, which is precisely what you want.
The ugc attribute stands for user-generated content and is intended for links that appear in comments, forum posts, or other community-driven areas of a site. Since ads are not user-generated but intentionally placed by the publisher, this attribute doesn’t apply to advertising contexts and offers no practical value for your ad setup.
Not every link needs a label. In fact, sometimes adding one would hurt you. Skip attributes altogether when linking to:
These internal links are part of your natural site hierarchy—and you want them to help your SEO.
Head to Dashboard > AdPresso > Settings > General.
Here you can set a default attribute (nofollow or sponsored) for all automatically generated links. Such a global setting is perfect if most of your ads follow the same pattern.
Every ad comes with its own link-attribute options. So if your global setting is nofollow but one specific campaign needs to be sponsored—or has no attribute at all—you can switch that right inside the ad editor.
AdPresso always respects your per-ad choice.
AdPresso gives you a clean, SEO-friendly workflow for managing link attributes across your ads—globally for simplicity, individually for precision. It keeps your site transparent, compliant, and optimally structured without slowing you down.
Suppose you’re running affiliate links, sponsored placements, or any kind of commercial creatives. In that case, these attributes help you stay aligned with current search engine standards while keeping complete control over how search engines interpret your links.
