Author Condition

On many WordPress sites, the person behind a post matters just as much as the content itself. The Author condition allows you to target ads or custom content based on the creator of a post or page, opening up several practical strategies for site owners.

A common application is integrating author boxes below an article to support Google’s E-E-A-T principles (Experience, Expertise, Authoritativeness, and Trustworthiness) by clearly attributing expertise.

Another realistic scenario is revenue sharing on multi-author blogs. If guest writers or contributors publish content on your site, you may want them to participate in the advertising revenue generated by their specific articles. With the Author condition, you can display dedicated ad units—even from different accounts—only within posts written by a particular author. 

How to use the author condition

You can apply the Author condition to individual ads, ad groups, or entire placements:

1. Open the item you want to configure.
2. Navigate to the Conditions section and add a new one.
3. Select Author from the list.
4. Choose one or more authors from the dropdown menu.
5. Save your changes.

From this point on, the selected item will only appear inside posts or pages written by the chosen author.

For a broader explanation of how to use conditions in AdPresso, see the general conditions documentation.

Example: auto-embedding author boxes

Using AdPresso for author boxes often makes additional plugins unnecessary. Here is how to set it up:

1. Create a placement (e.g., "After Content") where the boxes should appear.
2. Create an ad group (e.g., "Author Boxes") and assign it to that placement.
3. Create one ad per author containing their HTML/bio.
4. For each ad, add the Author condition and select the matching person.

AdPresso will then automatically filter the group to display only the ad that matches the current post's author.