Link attributes may look like tiny add-ons in your HTML, but they play an important role in defining how links behave and how safely they interact with the browser. The attribute target="_blank" tells the browser to open a clicked link in a new tab. There are strategic considerations behind using it. This manual focuses on implementing and managing this attribute within AdPresso.
You’ll find a complete breakdown in our long-form article about the target="_blank" attribute.
AdPresso lets you enforce this behavior across your ads with a single setting, ensuring every outgoing ad link opens in a new tab and meets today’s security standards.
Once enabled, AdPresso automatically appends the following attributes to the primary target links of image ads and HTML/Code Ads:
target="_blank": opens in a new tabrel="noopener noreferrer": protects users and aligns with modern security best practicesNote: You can override this global behavior at any time on an individual ad level.
The automatic modification applies only to the link specified in the Target URL field of your ad. If you place external links directly in your HTML/Code snippet, AdPresso will not automatically touch them.
If you want those embedded links to inherit automatic attributes, replace the external URL in your HTML code with the link placeholder (%link%), then enter the final destination URL in the Target URL field.
Pro Tip: If you’re using AdPresso Pro’s Link Masking feature, the %link% placeholder is especially useful. It gives you the automatic link attributes plus a cleaner, more trustworthy link structure using your custom domain.
